Vintage Designs for the Needle Signature Series counted cross stitch kit titled "Trout & Flies" (Kit #5422) from their "Nature's Window" collection. 
 
Kit Specifications & Contents
 
Design Theme: A central rainbow trout surrounded by a detailed collection of traditional fly-fishing lures.
Frame Size: 11" x 18" (27.9 x 45.72 cm).
Fabric Included: 14 count Fiddler's cloth (which gives it a rustic, speckled texture perfect for outdoor motifs).
Included Components: #24 tapestry needle, multi-colour presorted embroidery floss, and a large, easy-to-read colour graph chart with symbols. 
 
Tips for Stitching this Kit
 
Fiddler's Cloth Tension: Fiddler's cloth can be a bit stiffer than traditional cotton Aida. Working with a sturdy embroidery hoop or Q-snap frame will keep your fabric taut and prevent uneven stitch tension.
 
Managing the Flies: The smaller fly-fishing lures surrounding the main trout contain fine details. Complete all the foundational cross-stitches for the fish and flies before adding the thin backstitching lines, as this ensures your outlining sits cleanly on top of the fabric.